Image via WikipediaText message marketing for the bar and nightclub industry is a natural fit. The leading text message demographic is 21-30 years old young adults. This is the same target audience for bar and nightclub businesses. Text message marketing is also more targeted than email, direct mail, flier or newspaper advertising. The customer has given you permission to send them offers and want to spend their money with your business.
Text messages sent through SMS channels with mobile marketing companies are delivered in minutes and have a 95% read rate in 15 minutes. With redemption rates that average 20% for text message marketing, your mobile marketing efforts will bring immediate business into your bar or nightclub. More exclusive offers such as "2 for 1″ or "Free Cover Charge" can pull a much higher redemption rate.
Your customers always have their mobile device with them. If you send a text blast on a Thursday at 5 pm announcing a free cover charge or 2-1 drink special, your target audience will read the message and it will bring you sales that night to your bar or nightclub.
A great strategy is to ask your list to "FWD offer to a friend." This allows your mobile marketing efforts to go viral and increase its ROI and redemption rates.
You can build your database list by offering contests for cover charges, clothing, drinks or tickets. Using mobile marketing software or a text marketing company will makes it easy to promote your bar or nightclub and increase sales even during the hardest economy of our time.
Customer's like receiving low cost and exclusive invites to your business. They are able to stay up to date and get to take advantage of exclusive offers much like a VIP list. Customers have given you permission to send them offers, and these are the people that will respond most to your marketing efforts.
Mobile campaigns are still new and it is an unsaturated marketing arena. Other more traditional marketing channels such as print, direct mail, radio, magazine and television have become saturated and the redemption rates versus the cost make for such a low return on your investment that turning the mobile is a natural choice.
By building a mobile database with a SMS mobile marketing company for your bar or nightclub, your VIP customers feel a sense of exclusivity and belonging to your business. This helps you build long term customer-business relationships that will help build your sales over the years to come.
You don't have to take our word on how effective text message marketing for your bar or nightclub will be, you can use Moto Message FREE for an entire month. CLICK HERE to take advantage of this limited time offer. Mobile marketing provides you with the highest ROI and lowest cost versus any other marketing type on the market. Learn more by visiting Moto Message and take control of your advertising today. Article Source: http://EzineArticles.com/?expert=S_Farrell |
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