Image via CrunchBaseIf you are looking for a product to promote on Clickbank then you have probably noticed a statistic that they use called gravity. This is one of the most misunderstood statistics on Clickbank, but once you know the definition of gravity it is actually quite simple. What is Gravity? Well, gravity is simply a weighted number of affiliates who have sold at least one product over the last 8 weeks, with the more recent sales counting for more than those made 8 weeks ago.
Gravity does not tell you how much money the product has made or what percentage it converts at. Gravity only counts the first sale each affiliate makes, so it isn't necessarily a solid indication on the overall profitability of promoting the product. However, if it has a super high gravity it's probably because people are having good success with it.
Pros and Cons of Promoting A High Gravity Product
If many people are promoting a product, and making sales, then there is a good chance that it coverts well. Most people aren't going to continue to promote products that don't make them very much money. One thing you need to watch out for is a product having high gravity only because it just launched. Many marketers get affiliates to push their product heavily during the launch, so that will give the product a very high gravity to start. Even though you know a high gravity product is probably making its affiliates a lot of money, there is a downside to promoting a high gravity product. If a product has a lot off affiliates promoting it, that means you are going to be up against a lot of competition for traffic. It might be very difficult to break into a niche that has a product with a super high gravity.
Pros and Cons of Promoting A Low Gravity Product
Sometimes it can pay off to promote a low gravity product. If a product has a gravity of 10-20 than it means they've made a decent amount of sales in the last few weeks. Many people who have products on Clickbank aren't the best marketers, and even though they have a great product in a great niche they do a poor job of getting people to promote it for them. If you can find a product like this it is possible to dominate that niche and sell the heck out of a good, but unknown product. If you do really well with a product like this you should consider using your superior marketing skills to make your own product, and really make a ton of money from that niche.
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