Image via WikipediaUsing Google Webmaster tools provides so many benefits to your website. You can add all of your websites to the interface and track a plethora of statistics about them including sitemap data, crawling statistics, rankings and keyword analysis.
The first step that you must take after adding a new domain name to your Google Webmaster Tools console is to verify your website. Verifying sites with Google Webmaster tools tells the software that own that particular website - otherwise you could practically add any site to your console and track statistics from it!
There are two ways to conduct website verification from within GWT. The first is by adding a blank HTML file to your web server root directory. The second method is by adding a custom meta tag to your index file.
The meta tag that Google provides needs to be put into your index file just before the tag. This is the most simple way to verify your website and the one most often used by webmasters as you don't need to upload any files.
To upload the HTML file you must create a file with the name that Google gives you and upload it to your website root directory. The file can be empty as Google only looks at the file name and location.
Once your site has been verified Google will regularly check if the verification is still valid. If the meta tag is removed or the HTML file is deleted then your site will not longer be verified and you will no longer have the statistics updated.
One of the best features in Google Webmaster tools available to verified websites is the Statistics section which is where you can view top search queries, crawl stats, index stats and more. There is so much helpful information here which can assist you in improving and analyzing your websites.
It is well worth taking a few moments to verify your websites in Google Webmaster tools as you will have access to a great many helpful webmaster features which can assist you in making your site better for visitors and search engines.
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