How To Use Google Checkout By J M Dawson Ads by Google

Image by IvanWalsh.com via Flickr

Google Checkout is a much faster and more secure way to buy from online stores, which requires the use of a single username and corresponding password. This means no more creating new accounts every time you decide to buy. The way it works is simple. Just follow the steps given below:

· To check if you can use it, look out for the Google Checkout icon, which is just the Google logo with checkout in a blue capsule to the right of it. If this sign is not there, then you will not be able to use Google Checkout.

· Because you have already entered all your details with Google Checkout earlier, there is no need to do that again. You can just go ahead and start adding shopping items to your cart.

· Once you've loaded your cart with whatever you need, you just need to click on the Google Checkout icon. You will be asked to sign in-just provide your user name and password, review your order, and you're done.

The biggest advantages of it are speed and security. Speed, due to the fact that a single username and password, is all that it takes to make purchases at multiple outlets. You get security on account of the fact that you do not have to share your bank and other personal details with various vendors. There is also a "keep email private" option, which allows greater privacy and keeps out spam. Users also have a more organized purchase history all on one web page from which they can track orders, deliveries, and even contact sellers.

Let's also consider the merchant point of view. Firstly, it helps give their customers the ease and security that we talked about. Then there are no set-up costs, only transaction fees that are much lower than, say, those of PayPal. It is perhaps not fair to compare Google Checkout and PayPal because Google Checkout does not offer many of the features and services that are available with larger more traditional gateways. It is, however, for small businesses needs. The biggest advantage accrues if you integrate your account with AdSense, in which case the fees that you earn will offset any transaction costs that you incur.

What Are the Disadvantages of Google Checkout?

The biggest drawback of using it versus other gateways lies in the fact that you can accept limited means of payment; only debit and credit cards, namely. You cannot accept e-checks or other means, which limits your user base and with it your sales potential.

Also, as it is not really a payment gateway, you are required to take a few additional steps to deposit money from your Google account to your bank account, something that may cause inconvenience as your transactions increase.

PayPal remains a more accepted means of payment than Google Checkout, but if your business does not justify the setting up expense that PayPal entails, you should start out with Google Checkout.

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